Digital Marketing Manager and PPC Expert

Bright Rain Collaborative

Job Responsibilities

  • Maximize budgets while increasing conversions
  • Manage relationships with technology partners and vendors
  • Develop and follow a set schedule of manual bid adjustments, ad text revamp, and other optimization functions
  • Build custom E-commerce reporting structures and dashboards incorporating client sales data and spend patterns
  • Provide recommendations for budget and display ad changes based on thorough analysis
  • Thorough knowledge and ability to employ Amazon best practices
  • Identify opportunities for additional website traffic
  • Use Google Analytics, Shopify Analytics and other tools to evaluate the effectiveness of search and display
  • Work to improve conversions and reduce bounce rates of PPC campaigns
  • Provide feedback to agency team members and clients regarding landing page creation and optimization
  • Attend meeting and conference calls with clients and agency team members and be prepared to provide on-the-spot analysis as needed
  • Assist management with various projects/tasks as needed
  • Stay up to date on the latest trends in search marketing – share these trends with the team and be prepared to discuss in weekly SEM meetings.

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