Social Media Manager

Website https://twitter.com/evokadvertising Evok Advertising

Ideas. Work. Results.

Evok’s Social Media Manager is a key member of our team that is primarily responsible for social media strategy and execution, management of the social media team and reporting for social media clients.

Our social department is well-versed in a range of industries and topics, and is well connected with the broader social media world. The social media manager must be able to think strategically and work to effectively to implement social media programs for agency clients. This person leads the agency social team and is the agency’s primary advisor on all social media channels, including social networks, content sharing sites, blogs, etc. This person must demonstrate extensive social media experience, including knowledge of all platforms and the use of social media for marketing and business purposes. The social media manager actively participates in a wide variety of social media activities such as content strategy development, community development and management, reporting on key analytics, and proposal development for new clients. The social media manager must be able to think strategically, but be willing and able to roll up his/her sleeves to help implement social media initiatives for agency clients.

This person is a storyteller, a tribe-builder, someone who knows how to connect with people in a real and genuine way and help them to be part of something big… and who also can change hats to be the agency’s social media data, numbers and analytics expert. This person will play a critical role in assisting our new business team on proposals and strategies for potential clients.

This person recommends social media channels appropriate for client marketing, and guides clients in adopting social media strategies.  The social media manager coaches clients and agency staff in how to participate in the social media conversation to help grow customer-brand relationships. This person will lead our community managers in their day to day tasks and efforts.

The social media manager advises on, manages and monitors the agency’s social media initiatives and participation, and works to grow agency staff participation in and understanding of social media as an agency self-promotion and engagement tool.

The social media manager should have experience, or be willing to acquire such experience, in as many of the following areas as possible: social media tools and techniques; traditional, new media, guerilla and “word of mouth” marketing; strategic planning; product marketing; press and analyst relations; business development; technology; operations; sales; financial and quantitative analysis, and project management.

Reports to the VP, Strategy.

Responsibilities:

•       Creates comprehensive social media strategies for both new business pitches and existing clients, defining programs that use social media marketing techniques to increase visibility, membership and traffic across all client brands.

•       Participates in new business pitches and presentations.

•       Leads, manages and mentors the agency social media team.

•       Implements and manages social media programs.

•       Experiments with new and alternative ways to leverage social media activities (“marketing R&D”).

•       Monitors social media trends, tools and applications, and appropriately applies knowledge to increasing client use of social media.

•       Strategizes with and educates the client service team as well as clients on incorporating relevant social media techniques into the corporate culture and into all company products and services.

•       Measures the impact of social media on overall marketing efforts.

•       Develops, executes, and monitors all social media paid advertising campaigns

•       Administrates the creation and publishing of relevant, original, high-quality content

•       Identifies and improves organizational development aspects (i.e. employee training, team building, department organization, etc.)

•       Creates editorial calendars and syndication schedules.

•       Collaborates with other departments to manage online reputation, identify key players, coordinate actions, and leverage new and emerging tools/techniques.

•       Utilizes knowledge of SEO and works with the agency SEO team to enhance overall content strategy marketing efforts.

Requirements:

Four-year degree required in marketing, advertising, PR or similar.  Should have 5+ years of professional experience in social media tools and techniques including traditional and new media marketing.  We are a culture-first agency, so you must be a team player and ready to be part of a growing team in a fast-paced environment.  Our social media team is resourceful, creative-minded, and presents themselves professionally.

Located in our Lake Mary, Florida corporate headquarters, just north of Orlando, this is a full-time salaried position with a strong benefit, PTO and ongoing education/training/support package. All qualified applicants will receive consideration for employment without regard to race, religion, gender, physical capability, sexual identification/orientation, national origin, or other protected class distinctions.

To apply for this job please visit www.ziprecruiter.com.

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