Marketing Director

Hawkers Asian Street Fare

Hawkers’ is currently seeking a Marketing Director who is responsible for supporting the mission, vision, and values of Hawkers Asian Street Fare through all that he/she does in their role every day, the Marketing Director will be instrumental in the collaboration, planning, and implementation, of all traditional and digital marketing efforts. The ideal candidate will be responsible for designing, creating, project managing, and delivering marketing programs to support the growth and expansion of company products and services.

Major Responsibilities:

  • Contribute to strategic planning sessions with team
  • Effectively build marketing plans and budgets
  • Manage a team of designers and producers as department lead
  • Have thorough understanding of brand development and be able to maintain brand integrity
  • Evaluate and prioritize marketing efforts based on projected returns and budgets
  • Independently able to design and organize marketing campaigns including tracking their effectiveness
  • Produce copy for use in marketing collateral pertain to positioning of our product
  • Have working knowledge of public and media relations
  • Create email templates, and load email templates into e-marketing tool, align data set and distribution of emails
  • Manage all social media platforms in a timely and effective manner consistent with the brand
  • Coordinate and project manage all promotional and marketing materials
  • Maintain existing website including being able to control updates and additions as required
  • Coordinate trade show & event logistics
  • Evaluate tools and technologies that will assist in management of emerging media channels
  • Various other marketing projects as needed

Authority:

The Marketing Director acts within Company policy and applicable federal, state and local legislation to do whatever is necessary to carry out the mission of the Company; however, without the approval of the Owner may not:

  • Neither commits the Company to any budgeted expenditure in excess of $500 nor sign any lease contracts or legal agreement
  • Dispose of any capital asset
  • Revise the organizational structure of any department/area
  • Enter into a relationship with any employee, which may have or appear to have an adverse effect upon his/her, ability to carry out his/her responsibilities

Requirements:

  • Bachelor’s Degree required
  • At least 5 years’ experience in marketing
  • Working knowledge of the landscape of email marketing, social media marketing, and PR
  • Proficient in use of Adobe Illustrator, InDesign, Photoshop (Portfolio of work preferred)
  • Proficient in use of computer software including Word, Excel, Outlook, and PowerPoint
  • Experience in marketing strategy and marketing plan development & execution
  • Proficient in spelling, punctuation, grammar and other English language skills
  • Must be comfortable in an independent working environment and be able to take full responsibility for projects and tasks

Additional Requirements:

Must be able to continuously see. Must be able to frequently stand, walk, view computer monitors, give & receive oral communication, bend, squat, reach above shoulder level, and discern color. Must be able to occasionally sit, type, and make fine discriminations in sound

Must be able to regularly lift/carry up to 20 lbs.; occasionally lift/carry up to 40 lbs.

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