The American Advertising Awards

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year in competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.


Entry in Orlando's American Advertising Awards competition is the first step toward winning a National ADDY. The American Advertising Federation-Orlando has selected national advertising industry leaders to judge the Awards Competition, denoting Orlando's national breadth. Judges come from various backgrounds and agencies and will be revealed in January.

AAF-Orlando has decided to conduct this year's competition through remote online judging. Therefore, all submissions will need to be submitted digitally, and no physical entries will be accepted.

To be eligible for consideration of an American Advertising Award, all work must have been published or aired between January 1, 2023 and December 31, 2023. #WinAnAddy


Open Date: November 1, 2023
Soft Close Date: January 10, 2024 5:00 PM
Late Submission Deadline: January 12, 2024 5:00 PM

Enter the 2024 American Advertising Awards

Professional CategoriesStudent Categories

2023-2024 ENTRY FEES

11/1 - 11/30
- 1/10 @ 5PM
1/10 @ 5:01PM
- 1/12 @ 5PM
MemberSingle Entry$99$119$169
Campaign Entry$149$199$269
Non-MemberSingle Entry$199$249$299
Campaign Entry$269$329$399
StudentSingle Entry$39$39$39
Campaign Entry$49$49$49


Selection of the most creative entries is conducted through a scoring
process in which a panel of judges—comprised of accomplished
advertising creative professionals—evaluates all creative dimensions
of every entry. A Gold ADDY is recognition of the highest level of
creative excellence and is judged to be superior.

Orlando 2023 WinnersDistrict 4 2023 WinnersNational 2023 Winners


Join us for the most anticipated event of the year as we recognize some of the best Advertising Agencies and Creatives in Greater Orlando. Gold and Silver Winners from Orlando's American Advertising Awards will be announced at the Gala.

When: Saturday, February 24th, 2024
Where: Vū Orlando (9460 Delegates Dr, Orlando, FL 32837)


The American Advertising Federation-Orlando has selected national advertising industry leaders to judge this year’s Awards Competition, denoting Orlando's national breadth. This year's judges come from a variety of backgrounds and agencies and will be revealed in January.


Interested in getting involved with the Orlando ADDYs? Joining the ADDY Committee is a great opportunity to volunteer with your local American Advertising Federation chapter. It's also a chance to network with some very talented industry professionals in your community. Every year the ADDY Committee meets to plan out the entire local ADDY competition. We're always looking for volunteers to help coordinate judges, design and develop the website, facilitate email and social media communications, plan for billboards and other marketing collateral, set up for Gallery Night and of course, plan and execute the Award Gala event. There's something for everyone no matter your skill set. Take a look below to determine where you may best fit.

Committee Signup
Available Committees
The Entry Committee is responsible for determining deadlines for American Advertising Awards entries, working with the Communications Committee to write and distribute news releases for American Advertising Awards call to entries, event promotion and announcement of the winners and managing entry submissions and help collect entry fees.

The Judging Committee selects judges from ad agencies across the country and coordinates travel, food and lodging for the Judging Weekend. This committee is also responsible for scoring and communicating the winners to the Awards Committee.

The Communications Committee is responsible for all the creative needed to promote the local American Advertising Awards. This committee will be working closely with all other committees to coordinate news releases, ad and billboard campaigns as well as sending out announcements and news to all members.

The Sponsorship Committee will develop, communicate and coordinate sponsorship opportunities for the American Advertising Awards. This is a great opportunity to network and expand the scope of the American Advertising Awards by meeting with professionals across Central Florida and offering them a great opportunity to advertise their business to creative ad agencies here in the Orlando area.
The Awards Committee develops and creates the Awards Book, posts the winners online and orders the trophies for the 'Best of' winners. This committee works closely with the Communications and Judging Committees to coordinate printing, mailing and emailing of promotional materials for the American Advertising Awards. This committee is also responsible for creating the Award Show Slideshow that showcases all the local winners.
The Gala Committee is great for those involved with Event Planning and Management. The responsibilities of this committee include selecting the award banquet/cocktail hour venue and caterer, help develop sponsorship opportunities, select show theme, décor (centerpieces, decorations, delivery and setup) and menu. The committee will also work closely with the Communications Committee to coordinate design of invitations, along with any other show/promotional materials and coordinate printing, mailing and emailing of materials. At the Gala, the committee members can welcome guests to the American Advertising Awards and coordinate photography at the event and distribute the Awards Book.
The Student Committee is responsible for communicating to local graphic design, marketing and advertising students about the American Advertising Awards. Student entries will be judged by local creative directors, so this is a great opportunity for students to show off their work to local ad agencies.