Appliance Direct: An Advertising Investigation

Appliance Direct commercial star and founder Sam Pak

If you’re a Central Florida native, you’ve almost certainly seen an Appliance Direct commercial on your television. If by chance you’re unfamiliar, here’s a brief crash course:

Although Appliance Direct commercials are far from flashy or … Continue reading →

10 Motivational “Parks and Recreation” Quotes To Help You Conquer Your Life

Parks and Recreation cast in a Happy New Year graphic

For many of us, the arrival of a new year symbolizes a time of change and personal growth. Whether you’re a firm believer in resolutions or simply excited for a fresh start in January, treat … Continue reading →

The American Advertising Awards: How to Win an ADDY

American Advertising Awards Logo

If you’re an advertising professional, chances are you’ve heard of the American Advertising Awards. If you’re not in the loop, have no fear! I’m here with your crash course in everything you need to know, … Continue reading →

Welcome to the New AAF Orlando

Notice anything different? Oh, it’s no big deal — just a completely new look, new vibe, new everything about AAF Orlando, that’s all.

…okay, maybe not everything. We’ve always been, and always will be, the hub … Continue reading →

How to Use the Mosaic Principles to Improve Diversity & Inclusion Practices at Your Agency

Author: Arthur Goodman

Lately it seems like almost every week there is a company going through a brand identity update. From flatter logos, to the inclusion of simple-shaped symbols, or even gradient color schemes – so … Continue reading →

US Media Buying Practices Under Federal Scrutiny

fbi investigates media buying

A number of advertising industry practices have come under heightened scrutiny since K2 Intelligence, a corporate investigation firm, released its Independent Study of Media Transparency in the U.S. Advertising Industry back in 2016. The Study … Continue reading →

Growing Together: The Mentor-Mentee Relationship

By Terry Mooney

Have you ever been a mentor or a mentee? If so, you hopefully had a good experience and you may still have it going. If you haven’t, why not? You just might be … Continue reading →

ICYMI: 10 Orlando Design Legends’ Best Advice at Prequel to Pixel

Art, tacos, beers and laughs: sounds like a great night out, right? Throw in 10 of Orlando’s most renowned advertising legends, and the night instantly goes from great to perfect. A night so insightful, you’ll … Continue reading →

Prequel to Pixel: Celebrating the Legacy of Fine Artists in Orlando Advertising

Hear how Orlando’s greatest Advertising Legends began as fine artists prior to a digital age.
The Orlando ad industry has had many fine artists who developed their careers and eventually became creative & art directors of … Continue reading →

Digital Marketing Resources for Nonprofits

The AAF-Orlando team has compiled a list of online marketing tools to help grow your nonprofit organization. The resources outlined below are either free or offered at a reduced rate for qualified nonprofits. We hope … Continue reading →