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Florida Privacy Protection Act will probably make a comeback in next year’s legislature

With the Florida legislative session long over

With the Florida legislative session long over, advertising agencies breathe a sigh of relief that Florida House Bill 969 was killed in committee and never reached a floor vote. Good thing too, because the bill … Continue reading →

Advertising vs. Marketing: What’s the Difference?

Advertising vs. marketing

At AAF Orlando, we pride ourselves on being the unifying voice for advertising and the creative community in the Greater Orlando area. But what’s the difference when it comes to advertising vs. marketing — and … Continue reading →

Orlando Small Business Round-Up

Orlando small business round-up

What better way to celebrate Small Business Appreciation Week (May 2–8) than by rounding up some of our favorite Orlando spots! These small businesses are extremely engaged with their community and always know how to … Continue reading →

Morgan & Morgan: An Advertising Investigation

Morgan & Morgan Investigation Header

Ask around and you’ll find that most Central Florida residents are familiar with Morgan & Morgan. Founded by John Morgan in 1998, the injury law firm grew from humble beginnings in Orlando to becoming one … Continue reading →

Appliance Direct: An Advertising Investigation

Appliance Direct commercial star and founder Sam Pak

If you’re a Central Florida native, you’ve almost certainly seen an Appliance Direct commercial on your television. If by chance you’re unfamiliar, here’s a brief crash course:

Although Appliance Direct commercials are far from flashy or … Continue reading →

10 Motivational “Parks and Recreation” Quotes To Help You Conquer Your Life

Parks and Recreation cast in a Happy New Year graphic

For many of us, the arrival of a new year symbolizes a time of change and personal growth. Whether you’re a firm believer in resolutions or simply excited for a fresh start in January, treat … Continue reading →

The American Advertising Awards: How to Win an ADDY

American Advertising Awards Logo

If you’re an advertising professional, chances are you’ve heard of the American Advertising Awards. If you’re not in the loop, have no fear! I’m here with your crash course in everything you need to know, … Continue reading →

Welcome to the New AAF Orlando

Notice anything different? Oh, it’s no big deal — just a completely new look, new vibe, new everything about AAF Orlando, that’s all.

…okay, maybe not everything. We’ve always been, and always will be, the hub … Continue reading →

How to Use the Mosaic Principles to Improve Diversity & Inclusion Practices at Your Agency

Author: Arthur Goodman

Lately it seems like almost every week there is a company going through a brand identity update. From flatter logos, to the inclusion of simple-shaped symbols, or even gradient color schemes – so … Continue reading →

US Media Buying Practices Under Federal Scrutiny

fbi investigates media buying

A number of advertising industry practices have come under heightened scrutiny since K2 Intelligence, a corporate investigation firm, released its Independent Study of Media Transparency in the U.S. Advertising Industry back in 2016. The Study … Continue reading →