AAF Orlando

Basic Function:
The Marketing and Communications Manager is responsible for developing, implementing, and executing strategic marketing plans and managing the strategy and creation of content that builds our social media communities, brand affinity, and promotes income generation by attracting potential clients, supporters, customers, employees, and volunteers. The ideal candidate develops communications and marketing strategies that encompass a plethora of tools, including media, public relations, internal communications, brand marketing, advertising, direct marketing, digital and social media, and production of materials to help support the Lighthouse mission.

Essential Job Requirements:
·         Oversee and manage various marketing activities and programs for the organization, including designing print and digital collateral and managing all social channels to serve organizational objectives.

·         Utilize problem-solving and critical thinking skills to prioritize competing demands for internal and external campaigns.

·         Select and manage ongoing relationships with various marketing, advertising, and public relations vendors.

·         Collaborate with vendors and the digital team to measure and report on the performance of marketing campaigns, gain insight, and assess against goals.

·         Coordinate strategies with community relations, public relations, and organic social media.

·         Monitor and reconcile the marketing budget on a monthly basis.

·         Develop and implement policies and procedures for communicating on behalf of the organization that represents the corporate identity and promotes and support the organization’s mission.

·         Represent the company in a variety of settings, always positioning and promoting the organization in the best way possible.

·         Analyze and track campaign performance, making real-time recommendations and helping solidify and operationalize global KPIs and dashboards.

·         Actively utilize the organization’s donor database and CRM to track and help maintain information on all individual and corporate contacts.

·         Responsible for brand management, including brand awareness and adherence to brand and corporate guidelines.

·         Ensure brand consistency across all internal and external communications.

·         Create style guides and brand voice outlines for all public relations, marketing, advertising, and other vital departments.

·         Consult with executive management to develop effective communication procedures and policies for various situations or crises.

·         Draft press releases and speeches following organizational news and special events.

·         Draft letters, interdepartmental memos, and other business correspondence.

·         Communicate with media outlets and journalists; create press kits.

·         Develop materials to educate staff on communication practices.

·         Coache and assist team members on improving communication skills.

·         Perform communication research and monitor the progress of various communication strategies.

·         Review and develop mechanisms for improved internal communications to staff and volunteers.

·         Promote diversity, equity, inclusion, and accessibility by ensuring all communications are accessible and representative of the diverse range of individuals affected by vision loss or blindness.

·         Support Business Development efforts by creating and editing copy, marketing collateral, proposals, etc.

·         Represent the organization at events and press conferences.

·         Identify and create opportunities for social activations, develop strategic plans, and manage the execution and optimization of social media campaigns for the organization.

·         Responsible for all social content planning, programming, publishing, tagging, and editorial calendar management in collaboration with various teams.

·         Create new and creative ways to use social platforms and digital content to tell stories and build our audience.

·         Brainstorm and work collaboratively to generate story and content ideas.

·         Assist in developing social media strategy based on best practices, prior campaign and content performance, trends in the social space, and business goals.

·         Analyze the overall performance of various campaigns from all social media platforms and provide results and recommendations for future campaigns.

·         Responsible for translation of existing social media workflows into actionable processes.

·         Monitor social media trends and provide recommendations worthwhile for the brand to grow usage and engagement continually.

·         Develop advertising strategies to increase buyer interest in our products and services.

·         Liaison with external marketing, public relations, and advertising agencies as well as designers, and suppliers.

Qualifications
Education:

·         Bachelor’s Degree from an accredited college or university is required, preferably in Marketing, Business, Communications, Sciences, or English.

·         Master’s Degree preferred, in a related discipline.

Experience:
·         5+ years of marketing experience required.

·         Knowledge of marketing disciplines and practices.

·         Experience in campaign management.

·         CRM/Salesforce experience preferred.

·         Experience with Traction/EOS preferred.

·         Experience using social media management and monitoring tools, such as Sprout, Facebook Ads Manager, or similar tools.

·         Proven experience managing successful high-profile projects that involve multiple business functions, milestone tracking, and collaborations.

Demonstrated Knowledge and Skills:
·         Excellent verbal and written communication, interpersonal, and customer service skills.

·         Proficient in Adobe Creative Suite.

·         Proficient in Microsoft Office Suite.

·         Administration of all marketing initiatives and projects.

·         Exhibit professional maturity, judgment, and objectivity.

·         Demonstrated ability to think strategically in a dynamic environment and deliver results.

·         Knowledge of marketing strategy and traditional and digital media channels.

·         Design and production of promotional materials.

·         Content creation for online and offline communication (blogs, articles, magazines, literature).

·         Development of marketing plans and always maintaining brand image.

·         Successful relationship building and management with senior leadership.

Physical Demands:
·         Ability to remain in a normal seated position regularly.

·         Repetitive motion/use of hands for fine manipulation on a computer.

·         Ability to move about independently.

·         Prolonged standing upon occasion.

·         Ability to move and lift items usually ranging up to 35 lbs.

·         Occasional travel is required.

·         Moderate outdoor exposure at events.

Requirements:
·         Must pass Level II background check.

·         Excellent organizational skills and attention to detail.

·         Strong analytical and statistical skills.

·         Ability to manage multiple tasks and prioritize to meet deadlines.

·         Ability to learn quickly, solve problems, and make suggestions.

·         Ability to work independently.

·         Bilingual is a plus.

·         Flexibility at a time of exciting growth for the organization.

·         Working knowledge of Facebook, Instagram, and LinkedIn advertising interfaces and be familiar with other platforms, such as Snapchat and TikTok.

·         Must be outgoing and willing to engage program managers, directors, and the individuals we serve.

·         Desire and tenacity to learn new skills and adapt to new challenges with an exceedingly fast learning curve.

·         Have a positive attitude and be proactive.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.