AAF Orlando

Park Square Homes, founded in 1984 and a division of Park Square Enterprises, LLC, is one of Florida’s largest and most respected independent residential and resort development companies. Family-owned and headquartered in Orlando with offices in Tampa, Park Square Homes prides itself on excellence in construction, and a superior customer experience in all aspects of the homebuying process.

Park Square Homes builds successful communities and does so by working every day to create an amazing culture to develop amazing employees. Every employee is treated as a member of the family, and every employee benefits from the success of the company. The company offers highly competitive benefits, multiple employee advantage programs and team building events, developmental and philanthropic opportunities, holiday celebrations, and a generous paid time off plan.

The Integrated Marketing Specialist is a key contributor to the corporate marketing team and supports multiple company divisions in Central and Southwest Florida with overall marketing communications, project management, online marketing and market research efforts.

Primary Responsibilities

Effectively executes all components of the company’s online and offline marketing strategies and seeks innovative methods to contribute to Park Square Homes’ lead generation, the brand’s digital presence and customer engagement
In collaboration with the agency partner, creates, manages, optimizes, and analyzes digital media activities including SEO/SEM and paid social
Oversees social media and email marketing strategy, creative and implementation to ensure high levels of web traffic and customer engagement
Produces original, creative content including copy, blogs, photography and video
Maintains accuracy of the website, syndication sites and track internet traffic
Assists in the project management of new website development currently in progress
Supports community-level marketing and point-of-sale materials and assets for sales team
Assists in coordinating the onboarding process for new community development and sales
Manages relationships with third party partners, vendors and cross-functional business partners
Leads event planning logistics for community-specific, onsite events
Research current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications
Qualifications
Qualifications
Diploma or degree from a post-secondary educational institution
2-3+ years of experience working within marketing or digital marketing
Previous experience in real estate, home building, construction or development is a plus
Proficient in Microsoft 365
Understanding of analytics of social platforms and the ability to interpret data
Strong understanding of drafting, scheduling and posting content
Knowledge of online marketing channels including CRM, CMS, SEM, analytics platforms and social media scheduling platforms
Familiarity with Meta
Outstanding presentation, written, and verbal communication skills
Available to work a flexible schedule to support special events or projects
Ability to move, lift, carry, push, pull, and place objects weighing less than or equal to 20 pounds without assistance
Perform other reasonable job duties as requested
Regular, reliable and punctual attendance