We are looking for a prolific and talented content creator to write and produce various pieces of content to expand the digital footprint, awareness, subscribers, and lead count for the RedFork brand. This role requires a high level of creativity, attention to detail, and project management skills.

RESPONSIBILITIES

• Strategize and record videos for TikTok in partnership with the RedFork Brand Content and Sales teams.
• Create multiple monthly resources (e.g., ebooks, blogs, infographics, guides, etc.) to drive leads, subscribers, awareness, and/or other important metrics.
• Create and design email content that nurtures relationships and converts subscribers to customers and brand ambassadors.
• Create, design, and post social content that sets RedFork as a thought leader for small business/franchise marketing and shares educational, value-based content that revolves around marketing basics and practices.
• Create data growth strategies to attract people and businesses to our email list.
• Collaborate with designers, product marketing, sales, external influencers, and industry experts to produce relevant content that promotes RedFork’s products and services.

QUALIFICATIONS

• BA/BS degree or equivalent working experience.
  Experience creating and editing impactful short-form videos that promote brand engagement.
• Experience producing content for the web specifically, as well as channel-specific knowledge (blog, TikTok, Facebook, Instagram, etc.).
• Experience building audiences either online or offline. This person must be an excellent writer and highly creative but can also be process-driven, think scale, and rely on data to make decisions.
  Knowledgeable in content management systems like MailChimp, Wix, or similar technologies.
• Knowledgeable in short-form video editing systems such as CapCut, Final Cut Pro, Adobe Premiere, or similar technologies.
• Basic skills with Apple Macintosh OS.

BONUS SKILLS

• Experience with Adobe Creative Cloud
• Ability to analyze advertising and marketing data to improve strategies
• An intermediate level of marketing knowledge, including:
  Inbound & content marketing strategies
• Marketing campaign creation and management
• Development of content marketing calendars for social media, blog posts, videos, etc.