Social Media Communications Specialist II

Website UCF UCF Communications and Marketing



The Opportunity:

The University of Central Florida (UCF) is seeking a dynamic Social Media Communications Specialist II to join our team. The specialist will engage with the public through UCF’s official social media platforms, enhance the university’s brand, and address public concerns. The role involves creating compelling digital content to foster audience engagement and bolster brand reputation.


Responsibilities: Possess strong understanding of social media platforms, features, specifications and social management tools, audiences and trends — and an understanding of how to utilize them to build brand perception and affinity through content and engagement.
Experience and competence with adobe creative suite for graphic and video production.
Ability to write compelling, creative and engaging social media copy for multiple social platforms, following brand tone guidelines, and respond to posts and direct messages as the voice of the brand.
Stays up-to-date in real time on current events and trending topics (including pop-culture) and social media trends/memes/new features and platforms, to provide innovative and engaging content ideas as well as monitoring for brand risk.
Contribute ideas to content planning sessions and content calendar updates and possess the ability to execute those ideas.
Communicates in a professional manner and embodies the values of the department and university.
Ability to develop and maintain relationships with internal collaborators and coordinate social content with other teams, including scheduling with students, faculty, etc. to plan interviews and content production logistics.
Strong written and verbal communication skills, well organized and possesses time management skills.
Minimum Qualifications: Bachelor’s or Master’s degree and 2+ years of relevant experience or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219. Click here for more information

Preferred Qualifications: Proven track record of growing and engaging audiences on social media platforms.
Experience with social media analytics tools and the ability to interpret data to optimize content strategy.
Experience working in higher education or communications.
Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
Experience and competence with adobe creative suite for graphic and video production.
Special Instructions to the Applicants:

Advancement and Partnerships values the unique contributions that each team member brings to our division. The determination of a successful candidate’s starting salary will vary based on several factors, including education and relevant experience. The anticipated pay scale indicated for this position generally applies to candidates who meet the minimum requirements and several of the preferred qualifications outlined above.
Are you ready to unleash YOUR potential?

As a next-generation public research university and Forbes-ranked top employer in Florida, we are a community of thinkers, doers, creators, innovators, healers, and leaders striving to create broader prosperity and help shape a better future. No matter what your role is, when you join Knight Nation, you’ll play an integral role at one of the most impactful universities in the country. You’ll be met with opportunities to connect and collaborate with talented faculty, staff, and students across 13 colleges and multiple campuses, engaging in impactful work that makes a positive difference. Your time at UCF will provide you with many meaningful opportunities to grow, you’ll work alongside talented colleagues on complex projects that will challenge you and help you gain new skills and you’ll have countless rewarding experiences that go well beyond a paycheck.

Working at UCF has its perks!  UCF offers:

Benefit packages, including Medical, Dental, Vision, Life Insurance, Flexible Spending, and Employee Assistance Program
Paid time off, including annual and sick time off and paid holidays
Retirement savings options
Employee discounts, including tickets to many Orlando attractions
Education assistance
Flexible work environment
And more…For more benefits information, view the UCF Employee Benefits Guide.
Unless explicitly stated on the job posting, it is UCF’s expectation that an employee of UCF will reside in Florida as of the date the employment begins.

Department: Communications and Marketing – Social Media

Work Schedule: UCF business hours are 8am – 5pm. Hybrid work options available as per UCF policy and with supervisory approval.

Type of Appointment: Regular

Expected Salary: $48,722.00 to $60,000

Job Posting End Date: 06-25-2024-12-00-AM

Equal Employment Opportunity Statement:

The University of Central Florida is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets.  Click on UCF’s Equal Opportunity Statement to view the President’s Statement.

The UCF affirmative action plans for qualified individuals with disabilities and protected Veterans are available for inspection in the Office of Institutional Equity, Monday through Friday, from 9:00 a.m. to 5:00 p.m., upon request.

As a Florida public university, UCF makes all application materials and selection procedures available to the public upon request.

The University of Central Florida is proud to be a smoke-free campus and an E-Verify employer.

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