Social Media Coordinator

Website UCF University of Central Florida

Position Number 39793

You must apply online by February 14 at

Job Description
Social Media Coordinator will collaborate on the development and implementation of multi-channel social media initiatives focused on promoting and protecting the university’s reputation. This person will play a pivotal role in building communities and creating integrated marketing campaigns ensuring consistency in voice and brand, and also in helping the university increase engagement with key audiences.

This position will be housed in the Division of Communications and Marketing, and the selected candidate will work closely with University Marketing and Communications in developing and sharing content.

Collaborate with all areas of Communications and Marketing to develop innovative and relevant media content across social media platforms. This includes working closely with graphic designers and web content managers to ensure a cohesive social media identity.

Understand the goal, audience, and message of a campaign and be able to develop strategies to increase fan base, engagement, and sharing on social platforms.

Monitor social media groups, trends, tools, and applications and recommend actions based on the insights gained.

Setup daily tasks and activity for all social media outlets.

Monitor and engage in select online conversations, working to transform visitors into advocates.

Respond to social media inquiries in a timely and courteous fashion.

Assist with crisis and emergency communications.

Serve on a universitywide group of social media communicators and provide guidance to colleagues throughout the university about social media opportunities and protocols.

Collaborate with external university partners to maximize the impact of their social media pages in helping to advance UCF’s goals.

Communicate and assist in leading a group of student social media ambassadors to gather user-generated content and increase the reach of the UCF brand through influencers.

Minimum Qualifications
Master’s degree in an appropriate area of specialization; or a bachelor’s degree in an appropriate area of specialization and two years of appropriate experience.

Preferences: Please submit a resume and cover letter along with the application for this position.

Experience in Adobe Creative Cloud; specifically After Effects, Premiere, Photoshop & Lightroom
Knowledgeable in capturing photo, video and audio
Organized in editorial content creation
Demonstrate ability to strategize social media coverage and promotion of digital content in creative or innovative ways.
Ability to interpret analytics data to develop strategies for content promotion.
Special Conditions
This is a reposted position. Previous applicants are still being considered and do not need to reapply.

State Title: Coordinator, Information/Publications Services

The University of Central Florida is proud to be a smoke-free campus and an E-Verify employer.
Equal Employment Opportunity Employer
As an equal opportunity/affirmative action employer, UCF encourages all qualified applicants to apply, including women, veterans, individuals with disabilities, and members of traditionally underrepresented populations. UCF’s Equal Opportunity Statement can be viewed at: As a Florida public university, UCF makes all application materials and selection procedures available to the public upon request.

Annual Salary: Negotiable

Job Category: A&P

Work Schedule: Monday through Friday 8 a.m. to 5 p.m.

Work Location: Orlando (Main)

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