AI + Your Marketing – Managing Risk with Opportunity



Join us for an interactive session exploring the state of play right now with AI and the associated legal risks, like:

    • Who owns work created using generative AI?
    • What are the risks associated  with using generative AI in marketing assets?
    • How do I know which questions to ask of our clients, agencies or contractors to reduce the risk of using AI to create our work?

About the speaker: Sharon Toerek is the Founder and CEO of Toerek Law (doing business in the marketing world as Legal + Creative), a national law firm focused on intellectual property and marketing law for marketing agencies and their clients.

Sharon is a former President of AAF in Cleveland, Ohio and a member of the 4A’s Legal Consultant Panel. She’s a frequent conference speaker on marketing legal issues at industry events like INBOUND, Content Marketing World, Agency Management Institute and the Marketing Artificial Intelligence Institute.

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