AAF-Orlando | Central Florida American Advertising Federation Club

Author Archive

Florida Privacy Protection Act will Probably Make a Comeback in Next Year’s Legislature

With the Florida legislative session long over

With the Florida legislative session long over, advertising agencies breathe a sigh of relief that Florida House Bill 969 was killed in committee and never reached a floor vote. Good thing too, because the bill … Continue reading →

Advertising vs. Marketing: What’s the Difference?

Advertising vs. marketing

At AAF Orlando, we pride ourselves on being the unifying voice for advertising and the creative community in the Greater Orlando area. But what’s the difference when it comes to advertising vs. marketing — and … Continue reading →

Orlando Small Business Round-Up

Orlando small business round-up

What better way to celebrate Small Business Appreciation Week (May 2–8) than by rounding up some of our favorite Orlando spots! These small businesses are extremely engaged with their community and always know how to … Continue reading →

Morgan & Morgan: An Advertising Investigation

Morgan & Morgan Investigation Header

Ask around and you’ll find that most Central Florida residents are familiar with Morgan & Morgan. Founded by John Morgan in 1998, the injury law firm grew from humble beginnings in Orlando to becoming one … Continue reading →

Appliance Direct: An Advertising Investigation

Appliance Direct commercial star and founder Sam Pak

If you’re a Central Florida native, you’ve almost certainly seen an Appliance Direct commercial on your television. If by chance you’re unfamiliar, here’s a brief crash course:

Although Appliance Direct commercials are far from flashy or … Continue reading →

The American Advertising Awards: How to Win an ADDY

American Advertising Awards Logo

If you’re an advertising professional, chances are you’ve heard of the American Advertising Awards. If you’re not in the loop, have no fear! I’m here with your crash course in everything you need to know, … Continue reading →

Welcome to the New AAF Orlando

Notice anything different? Oh, it’s no big deal — just a completely new look, new vibe, new everything about AAF Orlando, that’s all.

…okay, maybe not everything. We’ve always been, and always will be, the hub … Continue reading →

How to Use the Mosaic Principles to Improve Diversity & Inclusion Practices at Your Agency

Author: Arthur Goodman

Lately it seems like almost every week there is a company going through a brand identity update. From flatter logos, to the inclusion of simple-shaped symbols, or even gradient color schemes – so … Continue reading →

Growing Together: The Mentor-Mentee Relationship

By Terry Mooney

Have you ever been a mentor or a mentee? If so, you hopefully had a good experience and you may still have it going. If you haven’t, why not? You just might be … Continue reading →

ICYMI: 10 Orlando Design Legends’ Best Advice at Prequel to Pixel

Art, tacos, beers and laughs: sounds like a great night out, right? Throw in 10 of Orlando’s most renowned advertising legends, and the night instantly goes from great to perfect. A night so insightful, you’ll … Continue reading →